High-Performance Development
Developing new products in today’s business environment is tough. According to a study by The Product Development and Management Association, only 38% of products entering development will be introduced and only 25% will succeed. Failure of these projects resulted in billions of dollars wasted[1], enormous missed opportunities, failed companies and damaged careers. In contrast, companies who recurrently succeed in delivering new products prosper and grow; their success produces profits, excellent returns to shareholders and powerful identities for their leaders.
Delivering a new product to market requires more than a good idea and the ability to make a good pitch: it requires excellent execution. Executing on an idea requires clear, well understood and shared goals, powerful moods of commitment, cooperation, passion and openness, well defined roles, rigor, discipline, focus and appropriate process over a long period of time.
Our Clients
Our clients are often wrestling with one or more of the following situations:
- They intend to enter a new market and need help initiating product development in an unfamiliar market
- A current project team is performing unsatisfactorily on a critical project and needs help to get back on track
- They have out grown their current process, people and/or thinking, and need help constituting a new, more effective approach
How we work
We bring a flexible, well-defined set of practices, tools and processes, along with experienced leadership to our clients’ projects. We start with the existing team, working with them to increase their effectiveness, and bringing in new members as appropriate.
Our record
We have recurrently, for over 20 years, helped our clients deliver new products to market – on time and within budget – many under difficult circumstances. We have a success rate of over 95%. Customer references are available.
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